Why...

Why this web site?
In business, we speak of branding, whether it's a product or service. That same thought requires us to also think about personal branding. As a branding guy, I present my personal brand front and center.

This site provides you with details about my personal and business background. Some things I am especially proud of in business are found in case studies. In the Family link, you will find some details, which I imagine, that should suffice for the casual visitor.

Why the Lion?
According to some, the lion is a Christian symbol, having religious significance. The lion is a symbol of Christ, the Lion of Judah. The lion is referenced throughout the Old and New Testament. Other attributes to the lion are: courage, power, royalty, dignity, authority, dominion, justice, wisdom and ferocity. Another aspect of the lion is that it is a fierce hunter. Yes, some would remind me that it is the lioness that is known to be the main hunter among its kind. It’s interesting to note that the lion is considered by many ancient cultures to be a solar animal symbol, however it is primarily a nocturnal creature, conducting its hunting activity mostly at night. Perhaps most people don't know lions hunt at night, therefore making lions less known for their hunting prowess. So, how does the lion symbol apply to me? Many of the characteristics of a lion have also been attributed to describe me.

Thanks for your visit...Rafael